Privacy policy

Last updated: June 19, 2025

Asmeli Decor operates this store and website, including all related information, content, features, tools, products and services, with the aim of providing you, the customer, with a personalized shopping experience (the “Services”). Asmeli Decor uses the Shopify platform to enable us to provide you with the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services or otherwise interact with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal data we collect or process

When we use the term “personal information,” we mean information that identifies you or another individual or that can be reasonably associated with you. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot be identified or reasonably associated with you. We may collect or process the following categories of personal information, including inferences drawn from that personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact information including your name, address, billing address, shipping address, telephone number and email address.
• Financial information, including credit and debit card and financial account numbers, payment card information, financial account information, transaction data, form of payment, payment receipts, and other payment data.
• Account information including your username, password, security questions, preferences, and settings.
• Transaction information , including items you view, add to cart, add to wishlist or purchase, return, exchange or cancel, and your past transactions.
• Communication with us, including information you provide in communication with us, for example when sending a customer support inquiry.
• Device information, including information about your device, browser or network connection, your IP address, and other unique identifiers.
• Usage Information, including information about your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of personal data

We may collect personal information from the following sources:

• Directly from you , including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services, including data from your device when you use our products or services or visit our websites, and through cookies and similar technologies;
• From our service providers , including where we use them to enable certain technology and where they collect or process your personal data on our behalf;
• From our partners or other third parties.

How we use your personal information

Depending on how you communicate with us or which of our services you use, we may use personal information for the following purposes:

• Providing, customizing and improving services. We use your personal information to provide you with services, including performing our contract with you, processing your payments, fulfilling your orders, remembering your preferences and items you are interested in, sending you notifications related to your account, processing purchases, returns, exchanges or other transactions, creating, maintaining and otherwise administering your account, arranging for shipping, facilitating returns and exchanges, enabling you to post reviews and creating a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to better customize and improve the services.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising and promotional communications by email, text message or postal mail and displaying online advertisements for products or services on the Services or on other websites, including based on items you have previously purchased or added to your cart and other activities on the Services.
• Security and Fraud Prevention. We use your personal information to verify your account, ensure secure payments and purchases, detect, investigate or take action regarding potentially fraudulent, illegal, dangerous or harmful activities, protect public safety and secure our services. If you choose to use the Services and register for an account, you are responsible for the security of your account credentials. We strongly recommend that you do not share your username, password or other access details with anyone else.
• Communicating with you. We use your personal information to provide you with customer support, respond to your requests, provide you with effective services, and maintain business relationships with you.
• Legal reasons. We use your personal information to comply with applicable laws or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil investigations, potential or actual litigation or other contentious legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include:

• With Shopify, vendors, and other third parties who perform services for us (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• With business and marketing partners to provide marketing services and advertising to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy statements. Depending on where you live, you may have the right to direct us not to share information about you and not to show you targeted advertising and marketing based on your online activity across merchants and websites. You can exercise your rights to opt out of these uses here
• If you instruct us, request us to do so, or otherwise consent to us providing certain information to third parties, for example, to send you products or through social media widgets or login integration.
• with our affiliated companies or otherwise within our corporate group.
• in connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services to you. The information you provide to the Services will be transferred and shared with Shopify and third parties, who may be located in countries other than where you reside, for the purpose of providing and improving the Services to you. In addition, to protect, grow, and improve our business, we use certain enhanced Shopify features that include data and information obtained from your interactions with our store, with other merchants, and with Shopify. Shopify may use personal information collected about your interactions with our store, with other merchants, and with Shopify to provide these enhanced features. In such circumstances, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and your rights, if any, you can visit Shopify's Consumer Privacy Policy . Depending on where you live, you may have certain rights regarding your personal information here. Link to Shopify's Privacy Portal .

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee or assume any responsibility for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found on such sites. Information that you provide in public or semi-public places, including information that you share on third-party social media, may also be visible to other users of the Services and/or users of such third-party platforms without limiting their use by us or the third party. The inclusion of such links does not, by itself, imply that we endorse the content of such platforms or their owners or operators, except as otherwise stated in the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect any personal information from children under the age of majority in your jurisdiction. If you are the parent or legal guardian of a child who has provided us with personal information, you may contact us using the contact information below to request deletion of such information. As of the effective date of this Privacy Policy, we have no specific information that we “share” or “sell” (as defined by applicable law) the personal information of anyone under the age of 16.

Security and retention of your data

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure during transmission. We recommend that you do not use unsecured channels to transmit sensitive or confidential information.

The length of time we retain your personal information depends on various factors, such as whether we need the information to manage your account, provide services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and options

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in certain cases we may refuse your request as permitted by law.

• Right of access/information. You may have the right to request access to the personal data we hold about you.
• Right to erasure. You may have the right to request that we erase the personal data we hold about you.
• Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.
• Right to portability. In certain circumstances and with certain exceptions, you may have the right to obtain a copy of the personal data we hold about you and to request that it be transferred to a third party.
• Right to Opt Out of Sales or Sharing for Targeted Advertising. Depending on your location, you may have the right to opt out of the “sale” or “sharing” of your personal information or to opt out of the processing of your personal information for purposes that are considered “targeted advertising,” as defined by applicable privacy laws. You can exercise your rights to opt out of these uses here . Please note that if you visit our website with the Global Privacy Control opt-out signal enabled, we will automatically treat this as an opt-out request for the device and browser you use to visit the website, depending on your location. If we are able to associate the device sending the signal with a Shopify account, we will apply the opt-out request to that account as well. For more information about Global Privacy Control, please visit https://globalprivacycontrol.org/. We do not recognize any other “Do Not Track” signals that may be sent from your web browser or device other than the Global Privacy Control.
• Managing your communication preferences. We may send you promotional emails, which you can opt out of at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as about your account or orders you have placed.

You can exercise any of these rights as set out in the Services or by contacting us using the contact details below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to the information Shopify processes, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, as permitted or required by applicable law. You may designate an authorized representative to make requests to exercise your rights on your behalf, as permitted or required by applicable law. Before accepting such a request from an intermediary, we will require the intermediary to provide evidence that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request in a timely manner, as required by applicable law.

Complaints

If you wish to complain about how we process your personal data, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or you may lodge a complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here .

International transfers

Please note that we may transfer, store and process your personal data outside the country in which you live.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses or any equivalent contracts issued by the competent authority of the United Kingdom, unless the transfer is to a country that has been determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last Updated” date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call us at +420 721 767 372 , write to us at the email address asmelidecor@seznam.cz or contact us at náměstí Přátelství 1518/3, Hlavní město Praha, 102 00, CZ. For the purposes of applicable data protection laws, we are the controller of your personal data.